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Peggy Amelung
Oct 31, 20243 min read
Customer experience: more than a concept, it’s a real connection 🎃
Today I want to talk about something that affects us all – whether we’re executives, entrepreneurs or part of a family business: How can...


Peggy Amelung
Oct 9, 20243 min read
The Recency Effect: Why the Last Customer Contact is Crucial
Was genau ist der Recency-Effekt, warum ist er so wichtig, und wie können Unternehmen ihn gezielt nutzen, um das Kundenerlebnis (CX) zu verb


Peggy Amelung
Sep 16, 20243 min read
✨ GSA Convention 2024: Inspiration and deep encounters that stay with you 🎤💡
How the keynotes and encounters in Munich inspired me to rethink - and why real transformation never happens quietly. What remains when...


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Mar 30, 20231 min read
Customer Experience Trends 2023
9 trends for anyone interested in customer experience, as a compact guide in times when AI, automation and technology are making...

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Feb 8, 20223 min read
Wasted potential: why Valentine's Day pays dividends on branding, sales, and customer loyalty
Love hype or real feelings? Where does your brand stand and how do you get in touch with customers? Valentine's Day from a Customer...


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