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Fri, Jun 17


Frankfurt am Main


Rhetoric meets customer experience With the goal set principle and the Emotional Experience Design with a focus on customer first, you will learn how to successfully implement your company goals. ☞ Your two-day seminar with Dr. Stefan Wachtel and Peggy Amelung

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Zeit & Ort

Jun 17, 2022, 7:00 PM – Jun 18, 2022, 6:00 PM

Frankfurt am Main, Frankfurt am Main, Germany

Über die Veranstaltung

How do you convey customer proximity and unique customer experiences to executives that contribute to executive goals such as profitability and growth?

​How can visions be redefined in a customer-oriented way?

How can we help executives to develop a new customer thinking for employees?

Peggy Amelung conveys how lively customer culture becomes the heart of your vision

  • Valuable customer experiences instead of indifferent customer contact
  • Innovative concepts & experience design along the customer journey
  • Agile processes and customer-centric, dynamic work with the goal of long-term customer loyalty
  • Feedback culture where every customer voice counts

​How can you make an impact, in speech and answer, and that especially in executive situations? How do you talk to executives? Through special skills and a changed mind set: "Executive Mode". This is what Dr. Stephen Wachtel.

We convey to executives what their customers experience as a living experience alongside the product.

With international competence. With examples from the upscale hotel industry by Peggy. With the craft of Stefan's executive rhetoric.

This briefing is a training workshop. The training is based on situations with key customers (clients), and how is “customer focus” conveyed rhetorically here? And in which eye-level performance is required.

Peggy Amelung Laurenzana

Is a dynamic customer service leader. She develops strategies for customer success that exceeds every expectation. Peggy is an Innovative and results-oriented thinker with over 20 years of experience providing exceptional customer service, based in New York and...... She is a skilled professional with end-to-end process management and the implementation of operational initiatives. Her advice and training immediately shifts to a customer-centric mindset. With extensive experience in customer service, customer contact strategies, training, problem and conflict resolution as well as employee leadership and motivation.

Peggy is culturally savvy and an excellent communicator in English, Spanish, Catalan, German and Italian. She effectively involves stakeholders and develops innovative training programs with high efficiency. Peggy lives near Barcelona and is privately centered on just one client.

dr Stephen Wachtel

is one of the »Leading Coaches of the World«®, and "a manager's appearance mechanic" (ChangeX). Laudator and founder of the award »The best manager appearance«. Stefan Wachtel has been preparing top managers and politicians for performances for 22 years. Before that, seven years of ARD/ZDF moderator training and three years of announcement training for passenger pilots.

Columns as "opinion makers" for Manager Magazin, for BILANZ/WELT, three-time author in Harvard Business Manager. The linguist is an expert on TV and podcasts – including for federal elections. Nine books, at Econ, Campus and Hanser, including "Executive Mode", "The Art of Authenticity", and most recently "The Target Set Principle" (engl. "Reversed Pyramid").

Stefan Wachtel lives in Frankfurt's Westend and at least tries not to attract attention in private.

Both Peggy and Stefan are international keynote speakers, Stefan with a TED talk.





  • Early Bird Ticket


    Two-day seminar seminar documents Coffee breaks/ Lunch 




  • Briefing Customer Executive Mon


    Two-day seminar Including 1:1 individual coaching session - 30 minutes seminar documents Coffee breaks/ Lunch 




  • VIP Special


    Joint dinner on Monday, November 01, 2021 at 8:30 p.m.,  guided tour of La Boqueria on Tuesday November 02, 2021 at 6.30 p.m. with aperitif in the market in a traditional restaurant. Further details in consultation






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