Mon, Nov 01


Hotel Le Meridien


Rhetoric meets customer experience Successfully to the point Communicating with a new method: The target set principle & emotional experience design - Successfully implementing customer first with company goals ☞ Your two-day seminar with Dr. Stefan Wachtel and Peggy Amelung

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Zeit & Ort

Nov 01, 2021, 9:30 AM GMT+1 – Nov 02, 2021, 7:00 PM GMT+1

Hotel Le Meridien, La Rambla 111, Carrer del Pintor Fortuny, 4-6, 08001 Barcelona, Spain

Über die Veranstaltung

How do you convey customer proximity to executives, unique customer experiences that contribute to executive goals such as profitability and growth?

​ How can visions be redefined in a customer-oriented way?

How can we help executives to develop new customer thinking for employees? 

Peggy Amelung conveys how a lively customer culture becomes the centerpiece of your vision

  • Valuable customer experiences instead of indifferent customer contact
  • Innovative concepts & experience design along the customer journey 
  • Agile processes and customer-centered dynamic work with the aim of long-term customer loyalty
  • Feedback culture in which every customer vote counts

​ How can effect be developed, in question and answer, and especially in executive situations? How do you talk to executives? Through special skills and a changed mind set: "Executive mode". Dr. Stefan Wachtel.

We convey to executives what their customers experience as an experience besides the product.

With international competence. With examples from the upscale hotel industry from Peggy. With the craft of Executive Rhetoric from Stefan.

This briefing is a training workshop. Training takes place in situations with key customers (clients), and how is “customer focus” conveyed rhetorically? And where eye level is required in the appearance.

Peggy Amelung-Laurenzana

Is a dynamic executive in customer service. She develops strategies for customer success that exceeds expectations. Peggy is an innovative and results-oriented thinker with more than 20 years of experience in exceptional customer service, based in New York ,,, and ... ... She is a skilled professional with end-to-end process management and implementation of operational initiatives. Your advice and training will immediately switch to a customer-oriented way of thinking. With extensive experience in customer service, strategies for customer contact, training, problem and conflict resolution as well as leadership and motivation.

Peggy is culturally savvy and an excellent communicator in English, Spanish, Catalan, German, and Italian. It effectively involves stakeholders and develops innovative training programs with high efficiency. Peggy lives near Barcelona and is privately centered on just one client (or something like that)

Dr. Stefan Wachtel

is one of the “Leading Coaches of the World” ®, and “a mechanic of the managerial appearance” (ChangeX). Laudator and founder of the “The Best Manager Appearance” award. Stefan Wachtel has been preparing top managers and politicians for appearances for 22 years. Before that, seven years of ARD / ZDF moderator training and three years of announcement training for passenger pilots.

Columns as "opinion maker" for Manager Magazin, for BILANZ / WELT, three-time author in Harvard Business Manager. The speech scientist is an expert on TV and podcasts - including in federal elections. Nine books, at Econ, Campus and Hanser, including “Executive Modus”, “The Art of Authenticity”, and most recently “The Reversed Pyramid”.

Stefan Wachtel lives in Frankfurt's Westend and tries at least not to attract attention in his private life.

Both Peggy and Stefan are international keynote speakers, Stefan with a TED talk.


  • 33 hours

    Beginn/ Intro


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